THE DIFFUSION OF INNOVATION THEORY AS POSITED BY EVERETTE ROGERS

THE DIFFUSION OF INNOVATION THEORY AS POSITED BY EVERETTE ROGERS

In Diffusion of Innovations, Rogers teaches us that knowledge acquisition, risk evaluation, value acceptance, social/economic/political constraints, adaptation to specific situations, time, money, and the expertise of change agents all influence the adoption of an innovation.

 Diffusion of Innovations seeks to explain how innovations are taken up in a population. An innovation is an idea, behaviour, or object that is perceived as new by its audience.

Diffusion of Innovations offers three valuable insights into the process of social change: Diffusion of Innovations takes a radically different approach to most other theories of change. Instead of focusing on persuading individuals to change, it sees change as being primarily about the evolution or “reinvention” of products and behaviours so they become better it’s for the needs of individuals and groups. In Diffusion of Innovations it is not people who change, but the innovations themselves. Reinvention is a key principle in Diffusion of Innovations. The success of an innovation depends on how well it evolves to meet the needs of more and more demanding and risk-averse individuals in a population (the history of the mobile phone is a perfect example).A good way to achieve this is to make users into partners in a continuous process of redevelopment. Computer games Companies, pharmaceutical corporations and rural research institutes are examples

Of organizations that seek to make users active partners in improving innovations by supporting user communities or by applying participative action research techniques.

The concept of reinvention is important because it tells us that no product or process can rest on its laurels: continuous improvement is the key to spreading an innovation.

The second important insight is that impersonal marketing methods like advertising and media stories may spread information about new innovations, but it’s conversations that spread adoption. Because the adoption of new products involves the management of risk and uncertainty.

Will Ghana Be Able To Achieve Global Leprosy Target?

Leprosy is a chronic infectious disease caused by mycobacterium leprae which mainly affects the skin and peripheral nerves.

Dr. Ekow Otabil, National Programme Manager of the LEP, disclosed this at a seminar organised by the Ghana Health Service in Accra.

He explained eradication as the complete cessation of transmission as a result of the disappearance of the disease causing organism and elimination, as the reduction of leprosy patients in a community to a level where the disease ceases to be of public health importance. 

However he stated that the country was yet to eradicate the disease.

Giving the national leprosy statistics, Dr. Otabil said the country recorded a total of 734 cases as at the end of last October. He said out of the number, 610 new cases were detected during the year and explained that a new cases of leprosy is one that has never been previously treated with anti-leprosy drugs.

 Dr. Otabil said that the LEP was currently promoting public awareness about the disease in the communities besides intensifying case search in areas with high prevalence, providing multi-drug therapy (MDT) services to all health facilities and ensuring that all existing and new cases were given appropriate MDT.

Leprosy Ambassador Targets Discrimination Against Lepers

Leprosy is a disease caused by a rod-shaped bacillus called Mycobacterium Leprae or M-Leprae which affects the skin and nerves. It is transmitted through air via droplets from the nose and mouth during close and frequent contact with untreated infected individual.

The World Health Organization (WHO) has initiated a campaign to end discrimination and other human rights violations faced by people affected by leprosy around the world.   UN Sub-committee on the Protection and Promotion of Human Right and has obtained unanimous approval for a resolution to urge governments to end basic human rights violation.

Mixing, touching and hugging patients at the leprosarium told the world that leprosy is not an infectious disease nor is it hereditary, though through the effort of governments', leprosy had decline in countries like Ghana, about six million cured leprosy patients in the world faced discrimination and stigmatization.  

It is very worrying and caution against the use of derogatory terms such as lepers or its equivalent in other languages has been advised to be refrained from.

 Some patients added that, they should not be referred to by the disease but by their names rather, and also cured patients and their families should be acknowledged as people who are part of society. 

In an exclusive interview with Dr. Amankwah Otabil, Programmes  Manger, Leprosy Control, Ghana Health Service, he said there were no vaccines for the disease, rather early detection prevented deformities and urged the public to report to the clinic with any skin rashes, adding that treatment for the disease was free. 

Mr. Kofi Nyarko, a cured patient, teacher and an advocate for the elimination of discrimination against leprosy appealed to his colleagues to "keep hope alive" for the immense contribution to eliminating leprosy in the world.

Is Citizen Journalism A Threat Or Challenge To Professional Journalism

Citizen journalist is the concept of members of the public playing an active role in the process of collecting, reporting, analyzing and dissemination news and information. 

The ideas behind citizen journalism is that people without professional journalism training can use the tools of modern technology and the global distribution of the internet to create, augment or fact check media on their own or in collaboration with others.

Citizen journalists may also be activists within the communities they write about.

Moveover the pace at which citizen journalist spread news or information is faster and quicker than that of a trained professional journalist because of their use of communication technology and the multiply people that have access to it. 

There are some controversies over the term citizen journalism, because many professional journalist believe that only a trained journalist can understand the rigors and ethics involved in reporting the news.

In conclusion some citizen journalist tends to invest more money to expand their field of work which leads to dictationship to the editors which makes the news or information weak.